Product Manager
Product Owner
Engineers
Quality Assurance
Marketing
The Allstate Corporation is an American insurance company. Providing protection to help people achieve their hopes and dreams has always been Allstate's purpose.
During the research phase, I collaborated closely with a UX researcher to gather valuable insights. My responsibilities included conducting audits, defining the problem statement, and effectively translating these findings into fully functional products.
Based on the user interviews, I mapped the responses and thoughts of the user to understand their environment and emotional connection in relation to the product.
Taking into account the existing design language, I collaborated with the brand and marketing team on assets needed for the revamp.
Now users have a clear idea of when their next payment is due. They can also view and manage their policy at a glance, as well as quick access to their agent, most recent bills, and so on.
You can now have a clear picture of when help is on the way so as to be aware of the status and easily manage any discrepancies that may arise.
By improving the user flow, users now have immediate access to services they need via the roadside feature, as opposed to the previous multistage process.
Now a previous cause for concern, users now have easier access to their agents via a direct messaging feature on the app, where they also have a history of prior concerns logged.
Now users have access to a well-defined notification page and a simplified CTA button.
With a clearer more visually appealing interface, users now have a more refined help center.
Manage payments easily with status tracking via pending, accepted, or declined.
